Home Martin Roll
Asian Brand Strategy


Martin Roll is CEO of Venture Republic, a leading strategic advisory firm on brand leadership. He delivers the combined value of an experienced global branding strategist and a senior advisor to corporate boards and top-management teams from Fortune 500 companies and Asian corporations. He brings more than 15 years of management experience, and is a renowned keynote speaker at more than 100 global conferences yearly.

Martin Roll is author of Asian Brand Strategy ("Best Business Books 2006" by Strategy + Business Magazine), and he is a frequent guest lecturer at INSTEAD business school.

He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and martinroll.com.

Filter     Display # 
# Article Title Author Hits
1 Giordano: The Asian Apparel Brand Martin Roll 16
2 Mandarin Oriental Leading Asian Hospitality Brand Martin Roll 187
3 Shiseido — The Asian Cosmetic Brand (Second of Two Parts) Martin Roll 1005
4 Leadership and Branding –The Role of the CEO Martin Roll 426
5 Branding & Celebrity Endorsements Martin Roll 982
6 A New Paradigm for Boardrooms Martin Roll 369
7 Brand Equity: Managing By Metrics Martin Roll 320
8 Shiseido — The Asian Cosmetic Brand Martin Roll 1083
9 Merger, Acquisition, Alliance—Which is the Best? Martin Roll 1480
10 Jim Thompson—The Asian Silk Brand Martin Roll 742
11 The Chief Marketing Officer—A New Boardroom Role Martin Roll 532
12 Banyan Tree: Branded Paradise Martin Roll 1872
13 Measuring Marketing Productivity —Using the Right Metrics Martin Roll 562
14 Made in China—Baggage or Blessing for Chinese Brands? Martin Roll 410
15 The Purpose of Corporate Branding Martin Roll 538
16 10 Steps to Build a Successful Asian Brand Martin Roll 260
 
 

Poll

Who is to blame on the bloody end of the Quirino Hostage taking?
 
Banner
Banner
Banner
Banner
Banner
Banner
Banner
Banner